suckerPUNCH: describe your project.
jonas LOH + steffen FIEDLER: the bachelor thesis ~identität – the »gestalt« of digital identity evaluates how digital identity is generated to determine parameters on which a comparable analyses of the digital identity is possible. more than one hundred thousand personal raw data sets were crawled from the web to fill this parameters with subject matters. based on the thesis that the digital identity is measurable and comparable these data sets were visualized using custom computational tools.
these studies were designed to understand the data and determine its characteristics regarding the construction of digital identity. after the analysis phase the data was visually abstracted and interpreted to give the disembodied digital identity a unique and characteristic »gestalt« in form of a generated sculpture.
sP: what or who influenced this project?
jL + sF: maybe we would rather say inspired than influenced. the organic sculptures of henry moore and »grotto« /ps1 proposal / 2004 from aranda/lasch were very important to us. also the whole »zero« movement of the 50ties and 60ties. during the progress of the work we had a lot of discussions with our professors boris müller and matthias krohn which were always very constructive.
sP: what were you reading/listening to/watching while developing this project?
jL + sF: reading: loads of books about the construction and perception of identity.
listening: during the research and writing we both prefer more relaxed music. jonas loved especially listening to »iron & whine« and steffen to everything from »raster-noton«.
when it came to the nightly programming sessions the studio was filled with loads of base drum 🙂
we had not much time for watching movies but i can remember one or two nights we were watching »star trek« and the old »planet of the apes«. just to have a break and some distraction.
sP: whose work is currently on your radar?
jL + sF: the work of roman signer and matt shlian had always been one of our favorites. as we are a both »design interactions« students at the royal college of art in london right now, the work of tony dunne, fiona raby, james auger / jimi loizeau and all the other ones who influenced the department and the term »critical design« is becoming more and more important.