suckerPUNCH: describe your project.
travis CLARK: the cascade is an electric cuv for the american market that utilizes drive-by-wire technology. the themes of enjoyable, new view, and new materials were addressed. the target users are young, active, outdoor sports enthusiasts. my team consisted of three designers: brock KOELZER, peter ZHANG, and myself (travis CLARK). a 1:3 scale model was built as well.
the cascade uses ambient lighting as a form of psychological temperature control. when the outside temperature is hot, the ambient lighting inside is a cool color, giving you the feeling that it is cooling off. this, along with ambient airflow and air flowing through the seats, provide ultimate comfort for the occupants. the form language is based on the circulation of air throughout the vehicle and the materials are breathable, washable, and durable to support the outdoor lifestyle.
sP: what or who influenced this project?
tC: the project was proposed to us by subaru as they were our sponsor for the semester.
sP: what were you reading/listening to/watching while developing this project?
tC: spoon, daft punk, led zep, slipknot…pretty much everything