RENAULT: This approach coincides with the introduction of a new Renault design language that takes its inspiration from the three keywords which communicate the brand’s vision, namely ‘simple’,’sensuous’ and ‘warm’.
DeZir is the first project to be led by Laurens van den Acker and marks the implementation of the strategy based on the notion of ‘life cycle’. The first step involves falling in love, an experience that is perfectly illustrated by DeZir’s powerful, sensuous styling and bright red finish; red being the colour associated with passion.
The interior design also suggests lightness. “Love is a sentiment that lifts you; gives you wings,” says Stéphane Maïore, who was in charge of DeZir’s interior styling. “Inside DeZir, you feel like you’re floating on a cloud,” adds Stéphanie Petit, Colours and Materials Designer. The forms are soft and light, while the predominant colour is white, although there are also echoes of the same passion red used for the exterior.
The materials employed for the interior, like the senses they awaken, are precious, with white leather upholstery and trimming for the seats, dashboard and floor, along with a red lacquered finish for the console and accessories.
The one-piece, two-seater front benchseat provides cocoon-like comfort. To emphasise the sensation of a shared passion and lightness, it comprises a number of interlocking elements trimmed in white leather, with a quilted pattern on the passenger’s side, and a contrasting uniform finish on the driver’s side, as if to suggest an inexorable attraction between the two.
My early source of inspiration stemmed from the liquid sensation, wave-like movement and contrasts in light associated with certain rippled surfaces
-Yann Jarsalle, designer in charge of exterior styling
In order to optimise range and dynamic performance, Renault Design’s technical teams have kept DeZir’s weight to a minimum: its body is made from Kevlar, while its tubular steel frame is similar to
that employed for Mégane Trophy race car.