suckerPUNCH: describe your project.
FutureDeluxe: We were approached by global media and technology company Black Ocean to create a branding identity and a series of animations which represented the digital aspects of their ever changing platform. We set about creating a set of contemporary liquid based dynamic forms which could transform into any number of combinations and compositions.
sP: what or who influenced this project?
FD: The work of too many digital artists to list!
sP: what were you reading/listening to/watching while developing this project?
FD: Like any creative studio, music is a big part of us. Darkstar, Jamie XX, Gill Scott Heron, Gold Panda, Tennis plus many more were all on regular rotation.
sP: whose work is currently on your radar?
FD: Based on the way we all consume so much these days, too many people to mention. However I’m a huge fan of designer/illustrator Kim Dulaney.
Creative Direction – Andrew Jones
3d & Animation – Jim Howells
Production – Xander Marritt
Sound Design – Zelig Sound