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  • Subliminal Journey

    Subliminal Journey
    new york NEW YORK

    suckerPUNCH: Describe your project.

    arthur AZOULAI & dane ZEILER: Tokyo’s most fashionable district, Harajuku, provides an ideal setting for a club with architectural ambition. In developing this project, our intention was to capture and create various qualitative atmospheres through specific modeling techniques. The strategies employed throughout the spaces focused on line continuity, extreme lighting conditions, and morphological elements. Through this process, we created a series of very distant qualitative atmospheres that generated unique experiences in each space. In doing so, we purposely created a building enclosure that would not index any of the interior spaces so that the subliminal journey would be a constant discovery of new atmospheric conditions.

    At each stage of the project, we allow for a constantly evolving journey from the exuberant to the ornate. Our project is also tailored to meet specific issues of scale in both urban and experiential conditions. We have provided a retail component that morphologically assumes position within the geometry of the enclosure. These components increase the necessary rate of change to turn the corner of Omotesando into the quiet side street, where the facade slows down to an elegant pace and corresponding atmosphere. The project’s interiorities also breakdown with logical sequences of scale, with parallel geometrical and illumination strategies.

    sP: What or who influenced this project?
    aA & dZ: Videos of ink in motion, smoke, Tokyo, kid robot toys, Armand & Darnell (no?lol), Ali Rahim, Jisuk Lee, Johnny Lin, Steven Ma.

    sP: What were you reading/listening to/watching while developing this project?
    aA & dZ: reading: Emergent: Structural Ecologies, bathroom stall illustrations.
    listening to: Melo-X, Childish Gambino, Breakbot, Bill Evans, Rihanna, The Non, The XX, Bonobo.
    watching: family guy, it’s always sunny in philadelphia, modern family, TRON.

    sP: Whose work is currently on your radar?
    aA & dZ: Jakob Macfarlane, Archi-Tectonics, C-A-P, Graft, Asymptote, Emergent, Kokkugia, Coop, Zaha.

    Additional links:
    Exuberant Space video: http://vimeo.com/23274428
    Ornate space video: http://vimeo.com/23238709

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