suckerPUNCH: Describe your project.
george SOVICH: Introverted yet monumental, the Endeavour Museum serves as an instrument for technology and education in the expansive Los Angeles fabric. Anchoring and reinforcing the role of knowledge in contemporary society, the complex rises above its surroundings, becoming an urban landmark for its increasingly disperse population. Given its significance to the adjacent community and its ability to generate local and regional identity, the function of the complex is inherently similar to cathedral of traditional society. Iconic, powerful, and symbolic of a higher purpose, the museum will inspire generations of observers that fall beneath its impressive shadow.
In a larger essence, the relationship between the cathedral and the surrounding community can be analyzed as a relationship of movement. The flow of people into the node is one perspective, but it also entails the flow of knowledge and discourse into an area of cultural enlightenment. Similarly, the history of aerospace technology can be described as the history of and desire for transcendental movement. Ever since the inception of the space shuttle, the thought of moving past the earth’s atmosphere has been on the forefront of desires of the space shuttle program. It is this concept of movement that is used metaphorically to inform form, aesthetics, and ordering strategies within the facility.
The aesthetic language becomes an operation of the skin; as the envelope is lifted to allow entry and pulled apart to reveal particular gallery spaces. Elegant and continuous, it is this surface that both encloses and liberates the observer, perpetually moving and guiding the guest throughout the facility.
sP: What or who influenced this project?
gS: Harmonious subtleties of rocket ascension, failing traditional archetypes, literal and phenomenological transparency.
sP: What were you reading/listening to/watching while developing this project?
gS: Dubstep, Game of Thrones, Eastbound and Down, Starship Troopers.
sP: Whose work is currently on your radar?
gS: UNstudio, Emergent, Asymptote, SHoP, Neil Denari.