suckerPUNCH: Describe your project.
LADG: Snail Pavilion is a competition entry for the Ceramic Tiles of Italy trade show pavilion. The purpose of the pavilion is for the trade association to represent its member companies’ products at a series of shows over a three-year term. Instead of selecting just a few sample products to feature, the scheme uses hundreds of tiles from Ceramic Tiles of Italy member companies to create giant snails that bristle with the range and depth of Italian ceramic products. In this way the pavilion is more like a library with tiles stacked on shelves than it is a surface against which tiles are set in a rigid grout bed. Visitors can literally occupy the entire history and product catalog of the member companies, arrayed as plumage that alternately bristles or lays flat in cowlick whorls.
sP: What or who influenced this project?
LADG: The project was influenced by John Soane.
sP: What were you reading/listening to/watching while developing this project?
LADG: Reading Thomas Pynchon, Against the Day, and Zadie Smith, Changing My Mind; Listening to John Adams, Staple Singers, Michael Jackson, and Fanfarlo.
sP: Whose work is currently on your radar?
LADG: OMA/Rem Koolhaas, Johnston Marklee, Ball-Nogues Studio, Rembrandt, Turner.
Additional credits and links:
Claus Benjamin Freyinger