Gage / Clemenceau Architects, the firm described as “avant-garde” by the New York Times, recently completed a store in Hong Kong for Nicola Formichetti, fashion director of Mugler and creative director for Lady Gaga and Uniqlo. The flagship concept store is located inside Lane Crawford IFC with four satellite locations around Hong Kong. The project is an experimental fusion of architecture, fashion, social media, and visual special effects. Labeled the “future of retail environments”, the store houses a collection of original outfits from the personal archives of Lady Gaga as well as numerous other designs by Formichetti, including products from his new “Nicopanda” brand.
Gage / Clemenceau Architects designed an environment with over 350 clear plastic, one-meter-high vacuum-formed “panda” panels. The panels were illuminated with automated, color-shifting LED technologies and were designed in collaboration with Stage Technologies, the company responsible for lighting Cirque de Soleil shows Ka and Love as well as equipping such movies as Batman Returns and Mission Impossible III. All panda panels are for sale to the public with the idea that the pieces disperse from their original environment to the homes of patrons. The concept store opened May 1st to coincide with Lady Gaga’s Hong Kong “Born This Way Ball” concert performances.