Adviser: josh TARON, University of Calgary
suckerPUNCH: Describe your project.
anna BATEBE: This project analyses the parallels between the disciplines of architecture and fashion as material products of our culture, and their capacity to generate multiple identities. While the definition of identity suggests a defined construct, its very nature is complex, multidimensional, and far removed from being a single entity.
The design concept of the McQueen flagship store draws from Alexander McQueen’s notion of identity that focused on the sublime. McQueen challenged the current identity of high fashion, by suggesting an unconventional understanding of beauty, one that was deeply rooted in the concept of the sublime. This was realized through the exploration of, and the employment of contrasting formal techniques, in both the construction and representation of his garments.
Through formal techniques that reflect McQueen’s material aesthetic, the display systems that define the interior terrain of the flagship create an excessive and highly detailed Architecture. The interior condition, starkly contradicts the exterior formal representation of the brand aesthetic, rendering the multiplicities of identity.
sP: What or who influenced this project?
aB: Sublime architecture and fashion in the Baroque and Rococo eras. The project romanticises this era through opulent material and composition/Art History, paintings by Caravaggio and Alexander McQueen.
sP: What were you reading/listening to/watching while developing this project?
aB: McQueen’s Savage Beauty, Xefirotarch, and Extreme Beauty: the body transformed; NERO; Drive.
sP: Whose work is currently on your radar?
aB: Nicola Formichetti, Iris Van Herpen, Thierry Mugler.
Additional credits and links:
Supervisor: Josh Taron
Ext. Supervisor: Thomas Debicki