With the Onyx Concept, Peugeot continues its experimentation with materials: this is the case with the Newspaper Wood, produced from compressed used newspapers, from which the dashboard and centre console are made.
Next to the Onyx, the Onyx Concept Bike, an ultra-light superbike with a carbon fibre shell designed by the Peugeot Design Lab, and the Onyx Concept Scooter, a three-wheeled 400cm3 hybrid supertrike, serve as a reminder of Peugeot’s historic expertise in the various modes of personal transport.
Rich with expertise resulting from more than 200 years of industrial creation and 120 years of motor vehicle creation, Peugeot presents at the Motor Show the first achievements of the Peugeot Design Lab, launched last June.
Peugeot Design Lab is a Global Brand Design studio the purpose of which is to develop strong and coherent brand strategies specifically to reinforce the identity, values and codes of external customers. Its main assignment is the design of non-automotive products, services and experiences.
The Peugeot Design Lab plays a part in several areas: brand imaging, creation, development, production and communications. The considerable expertise and technical resources of the Peugeot Design Centre give the Peugeot Design Lab unprecedented access to design trends over three continents, in Paris, Shanghai and Sao Paolo.