• Wrong Transfer

    Wrong Transfer
    chicago ILLINOIS

    University of Illinois at Chicago
    Critic: Thomas KELLEY

    suckerPUNCH: Describe your project.

    Kevin PAZIK: The Wrong Transfer is a shopping mall that acts and feels more like a single entity (department store) than a collection (shopping mall).

    The shopping mall is an idealized impersonation of the city. The wrong transfer is not. The wrong transfer is a new shopping experience, it does not root itself in tradition by mimicking familiar urban phenomena to entice customers, like the Gruen or Jerde transfers, but rather it stems from a different familiarity: the department store. The wrong transfer is both the anchor store and the shopping mall.

    Building its basis on the department store, the wrong transfer is a sea of merchandise that is given to the modern flâneur to explore. The store is subdivided into a field of lots that can be rented out to retailers as small advertisements, medium scale showrooms, or full scale stores. These rent-able lots break the systematic field of merchandise and begin to act as focal points in one’s wanderlust.

    The wrong transfer situates itself as an anchor store within the urban environment. There is little distinction between the urban experience and the shopping experience. You can enjoy the city if you can shop in it; the city is a shopping mall.

    sP: What or who influenced this project?
    KP: Walks, talks, and going left on revolving doors.

    sP: What were you reading/listening to/watching while developing this project?
    KP: Reading The Dynamics of Architectural Form, Citizens of No Place. Listening to Of Monsters and Men, Mumford and Sons, Pretty Lights. Watching The Terminal, Scenes from a Mall. Looking at Where’s Waldo, Chris Ware, and people in general.

    sP: Whose work is currently on your radar?
    KP: Sam Jacob/FAT, Office Kersten Geers David Van Severen, Speedism, Mattias Adolfsson.

    Additional credits and links:

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