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  • The Art + Science of Flex

    Daniel WIDRIG, The Art + Science of Flex.
    london UNITED KINGDOM

    Nike Stadium Milano played host to an exhibition that celebrates the essence of the body in motion with The Art + Science of Super Natural Motion. The exhibition opened in May, coinciding with this year’s Furniture Fair in Milan, Italy. Conceived as a traveling show, the exhibition is scheduled for stops in New York, Tokyo, London, Shanghai and Nike Headquarters in Portland.

    With the core principles of Fit and Flex as inspiration, Nike and cutting-edge digital artist Daniel Widrig have come together to create an interpretation of the body in motion, weaving the threads of nature, technology, design, art and sport to reflect the wonder of Nike Free and Nike Flyknit Innovations.

    The Art and Science of Flex, by Daniel Widrig captures the essence of motion and crosses the realm of the digital world to land in the reality of a material sculpture. Simulation software allows the artist to create multiple snapshots of an abstract geometric figure moving in a 3-D space. While the figure accelerates, it gradually reconfigures and expands. After a phase of deceleration, it ultimately halts. From design to the physical form, the snapshot materializes into a four-meter-long intricate sculpture that reinterprets movement and flexibility in unexpected ways.

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    Client: Nike Global Energy, London/UK
    Design: Daniel Widrig Studio, London/UK
    Manufacturing: Materialise, Leuven/Belgium

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