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  • MAXIMALISM: Ferrari Headquarters

    Megan CHEUNG & Andrew GARDNER, "MAXIMALISM: Ferrari Headquarters." Aerial.
    philadelphia PENNSYLVANIA

    University of Pennsylvania
    critic: Ali RAHIM.

    suckerPUNCH: Describe your project.

    Megan CHEUNG & Andrew GARDNER: In Maximalism, the figure, or whole, is a composition of accumulated objects. . . .

    However, during the design process, there were two things, by which we were wary of being trapped. At one extreme, we wanted to be careful about focusing too heavily on the discrete objects and then merely relying on local relationships to begin to define the composition. This would result in a figure that lacked an overall coherency as there would be no overall compositional strategy. At the other extreme, we also wanted to be careful about putting too much weight on the figure and relying on a subdivisional logic to create the constituent objects, inevitably result in a rather predictable subdivision of the figure.

    Rather than simply avoid either of these two extremes, we chose hyperbolize them. To create these extremes of multiple readings in the composition, we repeatedly maximized the use of the seam, from its play on the surface and how it can imply a surficial panelization to the moments when it deepens into a crack, perhaps an opening, and eventually into a volumetric void that ultimately inverses the inherent reading of the interior spaces from the exterior. By maximizing the extremes, the interference between them becomes the moment of interest. Surficial qualities can either bridge these seams or run parallel. At some moments, materials may bridge seams where one might expect a material change, while at moments of geometric continuity, materials changes can be used to distort the legibility of the form.

    sP: What or who influenced this project?
    MC & AG: Ali Rahim, Patrik Schumacher, Graham Harman, David Ruy, and Ferrari.

    sP: What were you reading/listening to/watching while developing this project?
    MC & AG: N/A.

    sP: Whose work is currently on your radar?
    MC & AG: Tom Wiscombe, Zaha Hadid Architects, Morphosis, Francois Roche, and Kokkugia.

    Additional credits and links:
    We would like to give additional credit to Andreas Kostopoulos and Lois Suh for their design consultation.

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