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  • POP: Redefining Los Angeles Iconism

    Alberto BENEJAM, Yeseul Allie CHUNG, & Charles Shelton GREEN, "POP: Redefining Los Angeles Iconism."
    berkeley CALIFORNIA

    UC Berkeley/SCI-Arc
    critics: Elena MANFERDINI & Ryan Tyler MARTINEZ.

    suckerPUNCH: Describe your project.

    Alberto BENEJAM, Yeseul Allie CHUNG, & Charles Shelton GREEN: This project contends the status of the icon in Architecture as they can pop up anywhere.

    The role of icon when thought of in a non-architectural sense can be related to icons in a logo sense which is a representation blurb of a company, application, commands, signs, and so on. To make the architectural icon this project uses a means of graphic representation to distinguish itself from the context. Icons in a buildings sense may or may not have a relationship to its context in any sense form, space, material, etc. What all icons have in common is anyone of any culture who visits a city or place automatically know where they want to go when they visit that place, such as the Coliseum in Rome, the Disney Concert Hall in Los Angeles and so on.

    sP: What or who influenced this project?
    AB, YAC, & CSG: The forms, the massing, the figures and colors were all appropriated from the Pop Art Movement and Super Flat Movement, the surface (window) projection follows the rules of the 4 square grid in pop art without divisions between the varying colors. The false window figures wrap the massing, new facial expressions are formed as the figure becomes distorted. The project interacts with two other massings on the site whose forms and surfaces derive from fashion influences, and the cubist movement. Collectively this project does not strive to relate to its context in a physical sense but rather a cultural sense where Art and Architecture are collapsed into one.

    sP: What were you reading/listening to/watching while developing this project?
    AB, YAC, & CSG: Reading Folds, Bodies & Blobs: Collected Essays by Greg Lynn.

    sP: Whose work is currently on your radar?
    AB, YAC, & CSG: Greg Lynn, Wendy Fok, Tom Wiscombe, and Danny Karas.

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