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  • exhibition: “Punk’d”

    Heather FLOOD, "Punk'd." Detail.
    los angeles CALIFORNIA

    Heather Flood’s “Punk’d” installation—opening Friday, June 20th at SCI-Arc Gallery—explores the visual effects that can be produced when two-dimensional graphic patterns are translated into three-dimensional constructions.

    exhibition: Heather FLOOD, “Punk’d,” including a discussion with the architect and SCI-Arc Director Eric Owen MOSS.
    Friday, 06/20–08/03
    7.00 p.m. (opening) / SCI-Arc Gallery
    SCI-Arc Campus
    960 East 3rd Street
    Los Angeles, California 90013

    At the intersection of architectural and graphic form, Punk’d slips between two and three dimensions into a space of 2.5D, where color, pattern, and luminosity are precisely calibrated in an effort to augment the effects of three-dimensional form. Rejecting applique as a method for integrating graphics with architecture, Punk’d seeks to explore the visual effects that occur when the graphic field emerges out of the logic of construction.

    Flood uses textile design as a foundation for translating graphic patterns into three-dimensional form, creating an installation of twisting and interlocking strips of colored aluminum. The color palette for Punk’d is lifted from the Balmoral tartan, the official tartan of the British Royal Family, which is illegal to wear without the express written consent of the Queen.

    Tartan, often mislabeled as plaid, is a method for constructing fabric that yields a specific graphic effect. Tartan fabric is produced by weaving strips of colored thread into a grid of rectangular shapes. When threads of different colors overlap, new colors emerge. While tartan serves as a model for developing a graphic tectonic, it also serves as a foundation for conceptual development. Tartan is an overtly political textile. The color and bandwidth pattern of a particular piece of fabric is culturally associated with a specific family or “clan.” The potential for tartan to denote pedigree has given it symbolic meaning that, in some instances, is used to subvert convention of hierarchy. It was the fabric of choice for Vivienne Westwood in the early ‘70s when she was defining the image of punk. It’s the only fabric that, when constructed into a skirt, allows the garment to be worn by men without undermining their masculinity. In Flood’s translation of tartan fabric into architectural form, an effort is made to transgress associations of pedigree. The material details recall iconic punk forms.

    About Heather Flood
    Heather Flood is a designer whose work integrates the disciplines and techniques of cultural research, graphic art, and architectural design to create experientially dense environments. In 2008 she formed F-lab, a research based design practice committed to the production of architectural form and its relationship to contemporary culture, both pop and sub. Flood’s work has been exhibited internationally and published in multiple online and print publications. In 2012, Flood received the prestigious C.O.L.A. Individual Artist Grant from the City of Los Angeles. In addition to her professional practice, Flood teaches design studios and visual studies seminars at SCI-Arc. She holds a Master of Architecture degree from SCI-Arc and a Bachelor of Art degree from Michigan State University.

    SCI-Arc exhibitions and public programs are made possible in part by a grant from the City of Los Angeles, Department of Cultural Affairs.

    Punk’d is generously supported by a grant from the Pasadena Art Alliance.

    Engineering Consultant: Matthew Melnyk, Nous Engineering
    Steel Fabricator: Scott Star

    Public Programs
    SCI-Arc public programs are subject to change beyond our control. For the most current information, please visit [sciarc.edu] or call 213-613-2200.

    Parking and Hours
    The entrance to SCI-Arc’s parking lot is at 350 Merrick Street, Los Angeles, CA 90013, between Traction Avenue and 4th Street in Los Angeles. The SCI-Arc Gallery is open daily from 10am–6pm; the Library Gallery is open daily from 12pm-6pm.

    About SCI-Arc
    Southern California Institute of Architecture (SCI-Arc) is dedicated to educating architects who will imagine and shape the future. It is an independent, accredited degree-granting institution offering undergraduate and graduate programs in architecture. Located in a quarter-mile-long former freight depot in the Arts District in Downtown Los Angeles, the school is distinguished by its vibrant studio culture and emphasis on process. SCI-Arc’s approximately 500 students and 80 faculty members, most of whom are practicing architects, work together to re-examine assumptions, create, explore and test the limits of architecture. SCI-Arc faculty and leadership have garnered more than 500 national and international design awards and recognitions, including Progressive Architecture awards, American Institute of Architects (AIA) awards, and the prestigious Jencks and Pritzker architecture prizes. SCI-Arc is ranked 1st in computer applications and 4th in design in the 2014 America’s Best Architecture Schools survey from DesignIntelligence.

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