critics: Cristina DIAZ MORENO & Efrén GARCÍA GRINDA.
suckerPUNCH: Describe your project.
Zack MATTHEWS: As seen in great historical London typologies such as the Gentlemen’s Club, or Josef Paxton’s Great Stove of Chatsworth, the city and culture of London has been a main thoroughfare of new programs and typological imaginations based on highly specific cultural desires and current needs of public space.
These highly particular, explicit and most often bizarre desires, have also only been able to be realized through different shifts and improvements in technologies—technologies which have allowed phenomenally spanning glass seen in the Great Stove or even the industrial production and repetition of the structure in the Crystal Palace.
This work leverages the specificities of London itself, historical precedence, typological reference, highly specific subcultures, and site to generate a public sphere accessible to the greater public of the city. The Electric Garden is a greenhouse nightclub. It is a place where nature and artifice collide—a place to get lost in the infinite. It is a place that brings an immersive purity to Brick Lane, a re-generating landscape famous for its cultural life, yet still a fringe suffocating from its past self.
A primary source of design research was instigated through the investigation of the “Health Goth” subculture which originated in Portland, Oregon, but has since grown intimate ties with the built environment of London. Health Goth is a subculture that has materialized through high tech clothing, multiple technical layers of “armour,” advanced materiality, and weaponry. These people are exemplars of the pristine—a discontent with the impurity of the surrounding world has led to a desire to generate overly-constructed scenes of clothing and artificial interior atmospheres.
Upon analyzing material culture, fashion, activities, and behaviors of the Health Goths, the first part of this project focused on generating a destination of interior atmospheres which supported the need to self-immerse in extremely “pure” and infinite space. As the sub-culture has only existed through making imagery and portraying oneself only through digital representation, the first task of the public space was to provide an armature solely for these people to exist—backdrops that alluded to the infinite, high contrast lighting, monochromatic material, etc.
As different architectural qualities were generated, for example the artificial excess of the interiors necessary to create an interminable affect, these qualities also hinted at hybridizing in other typologies and programs which share similar traits as well. By drawing connections between different typologies through semi-similar architectural qualities, this served as a method to make the public space originally designed just for Health Goths, now become more accessible to a larger public sphere of London.
Just as the over-excessive, almost nightclub like atmospheres of the Health Goths, greenhouses share a similar immersive coefficient, where one in a greenhouse can be totally enveloped into another world. Thus by overlaying a greenhouse and a nightclub, the new public typology performs in a multitude of different ways:
1. It houses nature—a purity sought after, yet hard to come by in the built environment of London—ultimately creating a destination and sanctuary for Londoners.
2. Leverages the greenhouse typology to continue a canonical lineage of London conservatories—forming an inherent cultural symbol through precedential dialect
3. Provides an armature for Health Goths, the digitally-existing subculture, to exist in the physical world—also resulting in ecstatic spaces for equally intense clubbers.
4. Capitalizes on bizarre contradictions that formed the subculture by also inspiring an equally weird overlay of London-specific programs and typologies—resulting in a new composite typology seemingly contradictory at face-value, yet oddly fitting and authentic as a house for an imaginative London public sphere.
sP: What or who influenced this project?
ZM: Subcultures; health goths; sportswear; Great Stove of Chatsworth; high contrast; and carbon fiber.
sP: What were you reading/listening to/watching while developing this project?
ZM: Reading Haruki Murakami and listening to Lemonade, Life of Pablo, and KAYTRANADA.
sP: Whose work is currently on your radar?
ZM: Morphosis; UNStudio; Oyler Wu Collaborative; Sparth; and Vitaly Bulgarov.
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