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  • Haute Couture Joyce Headquarters

    Aeree RHO, "Haute Couture Joyce Headquarters."
    philadelphia PENNSYLVANIA

    University of Pennsylvania, PennDesign
    critic: Ali RAHIM.

    suckerPUNCH: Describe your project.

    Aeree RHO: The project is a boutique store for Miami Design District. Haute couture techniques are borrowed to find ways of designing through redundancy and excessive material formations.

    Mostly continuity with great qualitative difference in abrupt ways manifests in exterior to exterior, exterior to interior and interior to interior difference which heightens the senses while shopping for haute couture collections. Layering and seaming were the two techniques that have been excessively repeated to recreate haute couture effect. Ruffles, shingling the shells were more specific techniques that established the aesthetic of the design. From exterior to interior, layering and seaming are meshed up together to represent coherently different characteristics within haute couture. The same language was maintained from exterior to interior, the only difference was the intensity of controlling the use of techniques. While it is seemingly single toned, the diversity of how you use the technique makes the differential qualities which meant to stage the intention of haute couture shopping experience curated by Joyce.

    sP: What or who influenced this project?
    AR: Ali Rahim; Alexander McQueen; Iris Van Herpen; Niccolo Cassas; Hernan Diaz Alonso; and Behnaz Farahi.

    sP: What were you reading/listening to/watching while developing this project?
    AR: Reading: so many Couture catalogs and runway shows (and visiting the haute couture archive at Fashion Institute of Technology); Sean B. Carrol, Endless Forms Most Beautiful; and Mark Foster Gage, “Killing Simplicity: Object-Oriented Philosophy in Architecture.” Watching Dior & I.

    sP: Whose work is currently on your radar?
    AR: Mark Foster Gage, Young & Ayata, Snarkitecture, and COOP Himmelb(l)au.

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