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  • Wrong Transfer
    chicago ILLINOIS

    University of Illinois at Chicago
    Critic: Thomas KELLEY

    suckerPUNCH: Describe your project.

    Kevin PAZIK: The Wrong Transfer is a shopping mall that acts and feels more like a single entity (department store) than a collection (shopping mall).

    The shopping mall is an idealized impersonation of the city. The wrong transfer is not. The wrong transfer is a new shopping experience, it does not root itself in tradition by mimicking familiar urban phenomena to entice customers, like the Gruen or Jerde transfers, but rather it stems from a different familiarity: the department store. The wrong transfer is both the anchor store and the shopping mall.

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