University of Illinois at Chicago
Critic: Thomas KELLEY
suckerPUNCH: Describe your project.
Kevin PAZIK: The Wrong Transfer is a shopping mall that acts and feels more like a single entity (department store) than a collection (shopping mall).
The shopping mall is an idealized impersonation of the city. The wrong transfer is not. The wrong transfer is a new shopping experience, it does not root itself in tradition by mimicking familiar urban phenomena to entice customers, like the Gruen or Jerde transfers, but rather it stems from a different familiarity: the department store. The wrong transfer is both the anchor store and the shopping mall.