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  • SDA, PURE Tension.
    los angeles CALIFORNIA

    Synthesis Design + Architecture (SDA), the forward-thinking Los Angeles-based architecture firm led by architect and USC professor, Alvin Huang, has recently won an international competition to design a rapidly deployable pavilion to showcase Volvo’s new plug-in electric hybrid, the V60.

    Volvo’s “Switch to Pure Volvo” competition, organized by international architecture magazine THE PLAN, called for an innovative and original design for a temporary pavilion that expressed a “strong and creative identity” to showcase the car at fairs and open air presentations in Italian squares.

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  • Tensioned Relaxations
    los angeles CALIFORNIA

    suckerPUNCH: Describe your project.

    Synthesis Design + Architecture (SDA): Tensioned Relaxations is series of temporary and rapidly deployable outdoor structures that aspire to reinvent the typical street fair tent through their combination of dynamic form, variable configurations, and optical effects. Each structure is highlighted by a uniquely sensual and continuous form composed of a tensioned HDPE Mesh skin with bespoke artwork by the talented roster of urban artists at SA Studios / SA-UP Collective and a perimeter ring made of fibreglass rod.

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