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Press Release: SOFTlab produced an installation for The Creators Project : New York 2011. Creators Project is a partnership between Vice and Intel. The two structures are made of plywood panels zip-tied together. The geometry is completely held together by the zip ties. There is no frame and the triangulation not only provides an irregular surface, but also a stable combination of points for each piece to rest on.
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suckerPUNCH: describe your project.
SOFTlab: Xtra Moenia is a site specific installation designed and produced by SOFTlab for the San Gennaro North Gate. The piece was commissioned by Two Bridges Neighborhood Council and produced by The They Co. The piece serves as the North Gate to the annual San Gennaro Festival. We developed a form that created out of two distinct oculi as a reference to one of the simplest and most effective classical architecture devices. One oculus points up while the other hangs down defining a zone on the street for pedestrians. The two forms are created using a minimal surface blending the two oculi together in a way that blurs the distinction between the two. The final geometry was developed closely with the structural engineering firm Arup.
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Flash:Light: 2011
Festival of Ideas for the New City
SOFTlab produced a hanging installation for the entrance to School Nite, an exhibition of site-specific installations, performances, and discussions. The installation was curated by Nuit Blanche New York as part of Flash:Light 2011 along with the Festival of Ideas for the New City sponsored by the New Museum. The installation was in the entrance of St. Patrick’s Catholic School at the corner of Prince and Mott Streets in NYC.
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Projection on the New Museum Facade: Let Us Make Cake is a collaborative projection directed by Nuit Blanche New York and Light Harvest Studios to be premiered on the façade of the New Museum. Dozens of artists were asked to interact with scale models of the New Museum ranging in size from 11 inches to 11 feet, embracing the museum as both a canvas and vessel. The resulting footage will be projection-mapped onto the New Museum, marking the first time projection has been used to animate the entire 174-foot facade. Participants range from established artists such as Vito Acconci, Jon Kessler and Marilyn Minter, to emerging artists such as SOFTlab, Chris Jordan, Mia Pearlman, Dustin Yellin, Z-Collective and Brooklyn-based street artists.
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When: 6:00 PM – 8:00 PM TUESDAY, JANUARY 25
Where: At The Center for Architecture
This presentation by SOFTlab is the fourth of seven events featuring the winners of the 2010 New Practices competition.
New Practices New York 2010 is the third juried portfolio competition and exhibition in a new biennial tradition sponsored by the New Practices Committee of the AIA New York Chapter. It serves as a platform for recognizing and promoting new, innovative and emerging architecture firms within New York City that have undertaken unique and commendable strategies – both in the projects they undertake and the practices they have established. Distinguishing this award from others given to new and young practices is the attention focused on how the winning firms’ practices have been uniquely shaped to better facilitate and exploit the type of projects that are undertaken.
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registration begins 08.16.10
submissions due 12.20.10
awards: US $2500 total and publication on suckerPUNCH
new york NEW YORK
SOFTlab: CHROMAtex.me is a site specific installation designed and produced by SOFTlab for the bridgegallery. The installation was designed to produce a complex environmental and spatial combination of six different colors. The piece is inverted spatialy; the color is mixed in the interior of the form leaving a vibrant interior that is back lit by the gallery. The interior of photo glossy ink jet printed paper is meant to look very precise finished, and smooth, while the exterior is textured with a field of binder clips used to hold the piece together. Rather than having a finished façade or skin that hides the method of construction we chose to invert this relationship. The first thing viewers see is the method of fabrication and you discover the finished effects produced by the construction.
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SOFTlab: After a month of printing, kickstarting, laser cutting, and binder clipping we are done! CHROMAtex.me will be opening this Thursday night at the bridgegallery. Thanks everyone for your support through kickstarter! It has been a ridiculous amount of work, but also a lot of fun. The people that have volunteered to give a hand have been great. We all can’t wait till Thursday night.
opening thursday august 26 6-8pm
bridge gallery 98 orchard st NY (between broom & delancey)
new york NEW YORK
registration begins 08.16.10
submissions due 12.20.10
awards: US $2500 total and publication on suckerPUNCH
