suckerPUNCH: describe your project.
marco VANUCCI, adiam SERTZU / OPENSYSTEMS: The tower conveys the imaginative vision and the power of the dynamic world of fashion. Like a garment the tower is one which can potentially be interpreted and used for countless seasons and events. The intervention is an innovative one which embodies a lattice-like complexity. Its seamless skin stretches through the structure to create an intricate network of lattice like voids and spaces. These act as dynamic organizing spaces to house the main runway for fashion shows, event spaces and other creative zones for unexpectant members of the public who, coming to visit the museum become part of a daily event or of a show themselves.
The main runway is located towards the top of the tower, just below the sky bar and the Japanese garden, which itself inspired the organization of the runway. The runway is branched with several entrances and exits for the models to walk through. This structure would grant fashion designers flexibility in the way they present their collections. The podiums have been arranged like stepping stones to sit within pockets of the runway at varying heights allowing viewers to be surrounded by and immersed in the show. Spaces above the runway have been opened up to allow members of the public in the sky bar to have a dramatic view of the shows or rehearsals taking place below.
The skin of the building gently drapes around and across the building. Being made of fabric, light gently becomes diffused by the texture of the fibers transforming the inside spaces into areas of creative calm away from the hustle and bustle of the Omotesando fashion shopping district below. At an urban level the fluid and iconic nature of the tower‘s façade acts as catalyst for the lively neighborhood. The complexity of its pattern establishes a playful juxtaposition of light and shadow, texture and void, material articulation and ethereal lightness.
The project was developed by means of algorithmic iterations using Rhinoscript: the generative algorithm defining the geometry of the external surfaces allows the provision of a desirable degree of enclosed exhibition spaces inside the building. Thus the porous geometry of the building envelope spectacularly frames several ad-hoc views on Omotesando fashion district, creating a visual connection between the museum and the city.
sP: what or who influenced this project?
mV aS: Grasshopper, Rhinoscript, sine/cosine functions
sP: what were you reading/listening to/watching while developing this project?
mV aS: Fritjof Capra, The web of life; Massive Attack, Heliogoland; Plaid
sP: whose work is currently on your radar?
mV aS: Jaron Lanier, Hanif Kara
Design team: Marco Vanucci, Adiam Sertzu
Structural Consultant: Sabina De Jesus (AKT)
Thanks to: Daniel Piker