University of Applied Arts Vienna
Studio Greg Lynn
critic: Greg LYNN, Joseph GIOVANNINI, & Nicolai OUROUSOFF.
suckerPUNCH: Describe your project.
Benjamin ENNEMOSER & Csenge LÁNSZKI: This Hermés store aims to become a landmark for Tokyo’s famous shopping street, Ginza, connecting the store to the street with big chunks of animate display volumes.
Besides influencing the surroundings, these large moving rooms travel through the space, subdividing and reconfiguring the overall structure, program, and form of the retail store. Moving elements are not occupiable, but they support all means of art that the brand, Hermés, represents.
There are five main volumes differentiated within this animate character, that move together as an orrery; the biggest spherical object works as an “elevator,” supporting the motion of the other four shifting and rotating chunks. All four chunks relate to the outside and to the inside of the store when in their two end positions. For instance, the smallest one sprays parfum into the testing area and, during certain (limited) hours of the day, into the street as well; another includes a holographic projection of a fashion model.
These surfaces activate the building by changing its floor plans and wall configurations, and by developing the building itself into a spectacle for the consumer while moving through the store’s high-quaility and spectacular fashion products.
sP: What or who influenced this project?
BE & CL: Jimenez Lai, OMA, Greg Lynn, Walt Disney, Michael Wihart, Edward Muybridge, and visiting Tokyo.
sP: What were you reading/listening to/watching while developing this project?
BE & CL: Reading: Aldous Huxley; Colin Rowe, The Mathematics of the Ideal Villa and other Essays. Listening to: RJD2; Mr. Little Jeans remixes; Woodkid; and Alt-J. Watching: Oblivion; The Great Gatsby; and Samsara.
sP: Whose work is currently on your radar?
BE & CL: Michael Wihart, Andreas Gursky, Lars Spuybroek, and Greg Lynn.