softlab presents CHROMAesthesiae
an installation of modular color
opening: 7 p.m., friday, march 19th, 2010 until april 5th, 2010.
location: devotion gallery 54 maujer st, brooklyn, ny, 11206 (l to lorimer/metropolitan)
press release: softlab’s latest installation, CHROMAesthesiae, arrives at devotion just in time for spring. chromaesthesiae is a flourishing landscape of color, blooming across the ceiling in high contrast-gradated clusters. this installation is an investigation on the spatial and chromatic perception of space. softlab uses modularity as a core modality in order to generate
complexity from repetitive form, allowing for rapid expansion or contraction of every piece created. with the motto, “everything changes,” the ability to adapt and grow conceptually underpins their entire body of work. this customizable installation is made of discrete, laser cut paper structures held together with binder clips: everyday objects are repurposed and precisely recombined. forms evolve and shift color throughout the exhibition.
SOFTlab is a design studio based in new york city. the studio was created by jose gonzalez and michael szivos shortly after receiving graduate degrees in architecture from the graduate school of architecture, planning and preservation at columbia university. the studio has since been involved in the design and production of projects across almost every medium, from digitally fabricated large-scale sculpture, to interactive design, to large-scale digital video installations. as the studio adjusted to a wide range of projects, it began to focus less on medium and style and more on ideas. as a studio, SOFTlab embraces projects that are strange, difficult, blurry, and straddle multiple mediums. the constraints of each project are treated as opportunities that are tested through a collaborative studio environment with the hopes of solving typical problems in new ways, with new tools. through the studio’s unique blend of backgrounds as designers, artists, architects and educators we are able to approach every project from a fresh perspective to create rich spatial, graphic, interactive and visual experiences. SOFTlab privileges adaptability and infuses every project with the capacity to evolve and grow into something new and unexpected. rather than thinking of a project as finished, the studio thinks of a project as a chance to cultivate intelligent change. by mixing research, creativity and technology with a strong desire to make working fun, softlab attempts to create new and unique experiences. SOFTlab has produced a wide range of design projects and collaborated with various artists, designers, publications and institutions including moma, the metropolitan museum of art, the new york times, evolo magazine, surface magazine, columbia university and pratt institute. the studio has also exhibited work in galleries throughout new york city.
SOFTlab would like to thank everyone that has helped with the project:
design team: carrie mcknelly and elliot white
installation: julia schleppe
photos: alan tansey